Creating assets for e45’s suncare launch

The Brief: Extend the newly established ‘This is ME45’ creative platform and the new visual brand language into assets that showcase E45’s step into the suncare category. The images needed to showcase consumers from different age ranges and different need states (eczema, dry skin, sensitive skin) to truely showcase that E45 is for everyone.

The Execution: A selection of short digital-first videos which played on the ‘This is Me’ tagline across a range of different scenarios that both played to a suncare scenario, but also a time where you’d be having fun during summer. These were complimented by a vast suite of lifestyle and product images to used across different touchpoints such as POS, Amazon and e-commerce and digital media.

The Results: Used predominately across paid social and display, these assets have already delivered an average VTR of 21% and an average CTR of 3%.