launching Decubal’s hydrating range

 

The Brief: Launch Decubal’s new Hydrating Range, covering both a body and face range, to showcase how being kind to your skin gives you time to spend it what you love. There were also so killer claims in play on these products - with some offering up to 48-hours moisturisation. We wanted this to land in consumer’s minds in a busy lotion aisle at pharmacy.

The Execution: An extensive suite of images and videos that brought the concept ‘There are many things you can do in a day. Worrying about dry skin isn’t one them’ to life in an approachable way for the Nordic market. From snuggling into a warm blanket at home to embracing the unpredictable weather, I complied storyboards and shot lists, and art directed on set, working with our incredible team to bring the vision to reality.

 
 

Credits:

  • Ideation, Art Direction: Myself

  • Production: Jen Spence Production

  • Videography: Chris Wrench

  • Stylist: Jennifer Hope

  • Photography: Lydia Collins

  • Models: Funso, Casey and Annie: @ Mustard Models